Email Marketing preferred over other Marketing Methods?
- According to Statista, in 2018, the number of global e-mail users reached to 3.8 billion and by the year 2023 it is set to grow to 4.4 billion users
- As reported by Business Insider, personal communication via email has declined to 20% since 2008 and meanwhile personal communication via social media and text messaging has increased by 10 %and 20% respectively
- According to the email marketing stats from the IBM report, the average read rate among the US audience is 59.7% and the skimmed rate is estimated to be 21.7%
As a basic concept, email marketing is the direct form of marketing with the use of email to promote your business. This mechanism is one of the preferable means to cultivate relationships with potential customers, keep current customers informed and updated about your product, offer coupons to encourage customer loyalty, and plenty more.
Is e -mail marketing outdated? What do you think? Some people do think that mail marketing is outdated and they aren’t wrong though. Email marketing has been in use since the existence of the Internet and has been incredibly useful marketing tool. Actually even today many entrepreneurs argue that email marketing is more important now than ever before.
There’s a valid reason behind this as 85% of the US retailers did consider email marketing as one of the most effective customer attracting approach. People usually want to know about your brand, and for this email marketing is one of the best ways to stay engaged with that mass audience. In deed 28% of the US online shoppers report.
There are many software and automation tools out there that make email marketing effective. For example, MailChimp and Constant Contact can be used to send out emails and monitor how your subscribers interact with your emails. Also you can use email marketing software to track analytics such as click-through rates, bounce rates, open rates and conversions.
Perks of using Email Marketing over other Methods of Marketing
So now the real question is, does your business require email marketing?” Of course, why not? Businesses can truly benefit from email marketing, mainly the small businesses In comparison to other forms of traditional marketing, email marketing turns to be cheap and easy to track.
As per the report by Statista, in 2018, the number of global e-mail users amounted to 3.8 billion and will increase to 4.4 billion users in 2023.94% of Internet users use email. Moreover, marketing through email will allow you to reach a great deal of Internet users even if they are not available on social media. Furthermore, according to a survey, surprisingly 75% of adult online user’s said email marketing is actually their preferred and favorable marketing tool.
If you’re among those remaining percent of the internet users then start using email marketing, It is definitely something you should not miss out in order to reach a wider mass of audience and establish strong brand relationship with your existing as well as new customers.
Another merit of email marketing is that it’s especially easy to trace your ROI. Everything is traceable with the help of email marketing software so you can know who is breaking into your emails or who is clicking onto your site through your emails, and more.
Moreover the plus point is that as ROI is basically very high, you don’t have to put ad money behind emails to get them to the right audience like you have to normally do with most other forms of advertising. This makes email marketing one of the inexpensive marketing tactics.
While email marketing is frequently used in alliance with other forms of marketing such as social media advertising or even television and radio ads, it has its own different set of preferences.
For example, let’s assume you have an e-commerce store and you are offering a sale. When you post about the sale on social media, not all your followers may see it. There may be a chance that about only 1% of your followers will normally see a Facebook post unless you boost your account investing in ad dollars. However, if you send an email about your e-commerce sale, it is sure enough to be put in front of every single person of your email list. So, do you agree on this?
Another huge contrast between email marketing and other forms of marketing is that people indeed want to see your email buildup. Anybody on your email list knowingly provide you with their email address as they want more information about your brand. This is very different from ads that appear on search engines, social media, Television, magazines or radio. This is more of consent-based marketing strategy what makes email marketing so unique and successful that it is even in frequent use today.
One of the only potential downsides to email marketing is that it can be time-consuming. That’s why you might want to consider hiring a digital marketing agency to take care of all your email marketing needs. Thus, email marketing is an effective strategy in order to transform any individual or institution into long term customers and clients. Research validated that this means is 208% higher than sending generic email newsletters to your list.
Therefore, one should possess and implement this marketing automation strategy with segmenting, funnels, or on-boarding series that helps nurture subscribers and ultimately converts them to your offerings.