Emerging sales & marketing trends in 2020
- Sales leaders need to focus on functions of each tools depending on the nature of the organization because no company has unlimited time and money to test each of them
- According to Statista, e-commerce around the world has been steadily increasing over the past few years and is not going to stop anytime soon
- As per the data revealed by Statista, in 2017 e-commerce sales were responsible for $ 2.3 trillion worldwide and it is expected to be nearly double by 2021
Modern technology is growing and evolving rapidly at high speed. Digital marketing is not an exception as we step into an era of science and technology. With constant updates, new techniques, and changes to algorithms, digital marketers are frequently scrambling just to keep up. Therefore, marketers need to be aware of continuing trends to stay on top of the game.
What are some of the top marketing trends in 2020?
1. Shoppable posts
It is highly unlikely that we know anyone who is not habituated to use social media. Social media has become an integral part of online marketing because of its ubiquitous. According to Forbes, 72% of Instagram users have purchased a product on the app. Also, a survey of more than 4,000 Pinterest users found that 70% use Pinterest to find new and interesting products. These platforms have made easier for merchants to reach their customers. By 2020, shoppable posts are expected to be the norm.
2. Virtual and Augmented Reality
In the current years, both augmented reality (AR) and virtual reality have become massively popular. However, in 2020 AR is expected to surpass VR in popularity, despite VR’s early lead. Already, many major companies of the world are making use of AR. IKEA has an app that allows users to visualize what a piece of furniture would look like in their home before making a purchase.
3. Interactive Content
Today’s buyers are in fact looking for new experience when they go online. Many of them seek a greater interactivity. Interactive content is different and new because this type of content serves to keep visitors on the page of companies longer. Moreover, it is immensely shareable and when users share this content, it helps to grow awareness of brands. Users enjoy it more because it is engaging as well.
Traditional means of advertising are becoming much less effective. So, here comes the need to personalize them. According to Forbes, in a survey of 1,000 people, 90% remarked that they found personalization appealing. Similarly, 80% admitted that they would be more likely to give their business to a company that offered them a personalized experience. Segmented lists with personalized email blasts have been shown these days than the generic emails. This is the biggest opportunity to connect with audience in a meaningful way. Marketers know their targeted audience very well and they can prepare similar strategies.
The table below shows the total worldwide ecommerce sales in trillions of U.S. dollar from the year 2015 to 2019:
|Sales (in trillion of U.S. dollar)
According to Statista, the United States has a booming ecommerce world where younger generation has been spending more and more on online shopping. However, the country is not leading when it comes to e-commerce.
Below are the top 10 countries that are spending money online (in billions):
|Spending money online (in billions of dollar)