There are so many different definitions floating around to what is a thought leadership or what makes a thought leader. A thought leader is someone who is known to know something but beyond your company. Those are known in the industry and beyond the industry and the current market. Thought leaders are considered gurus in their field or other words the go-to people. Thought leadership is different from subject matter experts considering subject matter experts know only the relevant stuff but a thought leader is beyond that. They will not only be relevant, they will be thorough, elegant, and unique; continually developing their thinking. So when we hear a thought leader present or read something they have written, we generally react how we have never thought of this before.
THINGS YOU SHOULD KNOW TO BE A SUCCESSFUL THOUGHT LEADER
1. Expertise in a specific specialty
To be a thought leader, one has to be a subject matter expert. One cannot rule an empire without having in-depth knowledge about it. In the same manner, to be a successful thought leader, being a subject matter expert is a must. Being a subject matter expert will create a foundation for the journey of becoming a thought leader.
Regardless of whether you’ve been working on a particular field expertly for 2 decades, or have reliably sought after an interest since you were a kid, understanding, and authority in a zone offers you an advantage once situating yourself as a thought leader.
2. Ongoing contribution in (or attention to) that specialty
A successful thought leader is entitled to continue with the ongoing research and development on the subject matter. Being a leader it is all about getting to learn more and more and with a thought leader, it is no different. Therefore the learning process and the contribution to the subject matter through guidance to the pupils sharing their thoughts should not pause at any point in life.
Regardless of whether you’re right now resigned, thought leaders keep up with this discussion in their field. While your past encounters are important, it’s significantly progressively important to connect these to what’s by and by occurring inside the business.
It may seem overbearing but that’s what a leader does.
3. An unmistakably distinguished perspective
Being a thought leader, one must not be afraid of the criticisms they might receive. There will undoubtedly be many other experts who might not agree with our thoughts. So if we believe that our statements are correct, we must not back down if people do not have the same vision as us.
Therefore, it includes putting yourself beside others in your field. a clear work of view lets people catch what it’s they’re getting to learn and experience after they decide to follow you, read your research and journals, share your recordings, or solicitation you as a speaker for a live occasion.
4. Quality of being trusted
A thought leader should be good enough to be trusted blindly by his supporters. To develop this quality, a person should work honestly and present his works without lying or exaggerating. A thought leader should also always be careful and aware of the qualities of those people with whom he/she is working. Thus, by working honestly and with other trusted thought leaders, a person can gain the trust of his supporters and be a good thought leader.
5. A supportive following
A leader without followers is a leader of no use, and not any followers but supportive followers. A thought leader should be wise enough, brave enough, and also with the capability to lead to have followers. Followers are made if you have good qualities to lead them. For that, a thought leader should be able to stand up against any kind of negativity for other people selflessly so that people can trust him and follow him.
THOUGHT LEADERSHIP MARKETING
People just become a thought leader for nothing but a name. To be a thought leader means taking huge responsibility and doing lots of hard work. Thought leadership can do wonders in various sectors including business/marketing. For thought leadership marketing a person should consider the following things:
1. Identifying potential customers
This process comes first and is equally important in every business, including thought leadership marketing. Customers are the reason that keeps the business growing so it is necessary to know about their wants, needs, queries, problems, and so on. This can be done by social media or any other kind of survey or interview. Once you identify and solve these issues, the customers are automatically attracted. Also, the issues changes with time so it is important to be updated as well.
2. Being active on social media
Social media is a great platform to present your ideas about your business, if used perfectly. In today’s generation, there is hardly any family who is not available on social media. So, social media can be great for thought leadership marketing as it consists of a large number of people and it makes communication much easier.
3. Publishing more contents
It is not necessary to limit the thought leadership contents. Not only blogs, but thought leadership contents can be published in social media, different sites, and events, and so on and that too in written content or video content or audio content. We can be as creative and productive as we want.
4. Analyzing the works of competitors
There is no need to be scared or demotivated by competitors. We can benefit a lot by going through their works as well. If they are too good, we can learn from them, and if they are not doing well, we should search for the things that they are missing and work on it.
5. Make sure the content is informative
It is important to have valuable content for the audience because at the end of the day, no matter how good your leadership skills are if the content does not make sense then it’s of no use. For this, we can focus on a few specific areas and work hard on them. Being a jack of all, master of none is not very helpful so instead go in-depth of a few situations and solve them.
BENEFITS OF THOUGHT LEADERSHIP
Thought leadership is growing day by day and the reason for it is that it has a lot of perks. Some benefits of thought leadership in business are as mentioned below:
Thought leadership can benefit a company by providing unique services to clients. This differentiates the company from its competitors in a good way and promotes growth and development. The clients that were from before as satisfied but also new clients are attracted due to the uniqueness.
2. Increased profitability
Thought leaders are capable of performing effective and efficient work. Experts can promote the services easily which increases the clients. Due to the unique approach made by the thought leaders, the growth of the company is well maintained too. This leads to sales growth. More sales mean increased profitability of a company.
3. Better work environment
The presence of thought leaders will give rise to followers as well. Thought leaders who are good at their work will train their followers in a good way. This makes the working environment effective. Also, any kind of conflict will be easily resolved which maintains peace in the work environment.
4. Company value and growth
By all the good works and services, it is obvious that the company’s name will go up. Also, thought leadership helps in engaging with a lot of potential customers which makes the family large. This increases the connection among people and the growth of the company is ensured.
WEAKNESS OF THOUGHT LEADERSHIP
Thought leadership is an emerging concept. It is a very effective and easy way to promote your business. However, there are some pitfalls and weaknesses of thought leadership that a person should be careful of. These weaknesses should be removed carefully for the smooth growth of the company.
A bulky and lengthy report is one of the problems that most people face. In this busy world where every person has a tight schedule, long reports can cause trouble in the growth of the company. Also, thought leaders should choose the issue carefully because most of the time, the conclusion is predictable which makes the report dry and unworthy.
Likewise, it is very necessary to back up the information provided with facts and figures from a credible source. If the credit is missing, then again all the effort and hard work put in the report goes in vain.
The next weakness of thought leadership is that most of the clients face problems and difficulties to access. People do not tend to spend a lot of time learning about accessing your content. Switching to the next brand would be a much easier option for them.so it is necessary to make sure the contents are easily accessible to all the potential customers.