Top Trends in CPG Industry for 2020 CPG companies are increasingly leveraging social media to understand needs, gaps, brand equity, and purchase behavior; leading to significant input for targeting, positioning as well as new product development. Technology-driven sophisticated analytics methods like machine learning is enabling extreme personalization for CPG companies With the advent of e-commerce…
Details
Integrated Marketing Communication (IMC): Shift from mass to target marketing According to Gartner, Integrated campaigns across 4T channels outperform single or dual-channel campaigns by 300% According to Forbes (Kantar Mill ward Brown), integrated campaigns are 31% more effective at buildings brands Integrated marketing techniques not only increase brand awareness among consumers but also helps in…
Details
Top 10 Companies in Automobile Sector 1.Toyota Motors Toyota Motors is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan. The company was founded by Kiichiro Toyoda in 1937, as a spinoff from his father’s company Toyota Industries to create automobiles. In 2018, Toyota’s corporate structure consisted of 370,870 employees worldwide. Its worldwide annual…
Details
Fancy perks and a pretty office alone do not build corporate culture; it needs to go beyond the superficial Fancy perks and a pretty office alone do not build corporate culture; it needs to go beyond the superficial According to Forbes, while talking about corporate American culture in a survey, only 15% of the respondents…
Details
Cost leadership: Clarification, Strategies and its Examples Until and unless you have a money-growing tree in your house, I’m sure you’ve always searched an extra place or went an extra mile, just to buy an item that’s available at a lower price. After all, most of us look at the price tag before purchasing an…
Details
Different Marketing Strategies 1. Social Media Social media has become something that cannot be ignored. That’s where all the so-called magic is happening. Some businesses have been built solely on the backs of social media. It can be intimidating at first. Sure. But as you build momentum, you’ll find posting on social media to get…
Details
Trends leading Digital Transformation in Manufacturing Industry According to Grandviewresearch, the global smart manufacturing market value was valued at USD 198.21 billion in 2018 and is expected to witness a growth rate of 10.7% from 2019 to 2025 Mordor Intelligence reports that the global value of digital transformation in manufacturing industry is expected to register…
Details
Supply Chain Management- Overview, Trends & Challenges According to Business Insider, the use of block chain is expected to rise in Supply Chain Management. Market value of blockchain is expected to grow at a compound annual growth rate (CAGR) of 49% from $41 million in 2017 to $667 million in 2024 The emerging trends in…
Details
Top 10 Technology Companies in 2019 are listed as 1. Apple, 2. Alphabet, 3. Microsoft….. Apple is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.
Details
As a basic concept, email marketing is the direct form of marketing with the use of email to promote your business
Details